Work with Water Babies

We offer support for improved customer and membership retention

Our customers are interested in the benefits of keeping fit and leading an active lifestyle, we find customers like to join the clubs in which they swim, so they can continue taking their children to the same pool outside of lessons. 

Secondary spend

It’s more than likely our customers will use your services during their time on-site (gym, café, vending machines, drinks dispensers), directly providing you with an associated secondary spend.

Additional revenue from a reliable partner

We will provide all of the site specific health and safety policies to ensure that we integrate our classes into your environment seamlessly. We offer in-house pools, facilities and safety technical support through our full-time National Pools and Facilities Manager, who can provide expert advice on any issues relating to safety and operations.

We offer strong client management

We’re here to support you every step of the way along your Water Babies We ensure our customers smoothly integrate into your environment. We also have uniformed “Meeters & Greeters” on site at many lessons to direct clients and remind them of your rules and regulations, which negates the need for any additional staff being required by our partner.

We work around your schedules

Water Babies classes are often during off peak times, these being the periods in the day which wouldn’t usually generate income for pool operators.

We’re willing to offer support and guidance for your pools and facilities

We will provide all of the site specific health and safety policies to ensure that we integrate our classes into your environment seamlessly. We offer in-house pools, facilities and safety technical support through our full-time National Pools and Facilities Manager, who can provide expert advice on any issues relating to safety and operations.

Highest industry standards

Water Babies is passionate about quality standards and we were the technical authors for the British Standards PAS 520. You are safe in the knowledge that our lessons are safe and standards are high. Our teachers are among the highest trained teachers in the world – they are the only ones who can achieve the Swim England level 3 Teaching Pre-School Swimming (Advanced) qualification – the highest qualification available from the national governing body of the sport. In addition all local offices hold a current Pool Plant Operator Qualification.

Reliable Partner 

We provide additional revenue from a reliable partner. We can take guaranteed hours from you, which can help offset your running costs. We are prompt and reliable payers; you will never have to chase an invoice with us.

We are adaptable

We work around your schedules. Water Babies classes are often run in traditionally ‘off peak’ times. Whilst weekend time is premium for us, we’re also able to take on time during weekday daytimes, which is often when facilities are at their quietest times. We will bring everything we need with us, and take it all away again after our sessions, meaning that we won’t need to use any of your equipment. All of our equipment is subjected to a rigorous cleaning schedule to ensure it’s safe for little ones to use.

Customer acquisition

We find that often families who swim with us at a particular pool end up carrying on into the mainstream lesson provision offered by the facility. We effectively act as a customer acquisition tool for your lessons. Our lessons compliment what you offer already – we are usually a different price point to mainstream lessons.

It’s more than likely that our customers will use your services during their time on-site (gym, cafe, vending machines, drinks dispensers), directly providing you with an associated secondary spend. Those organisations who we have partnered with nationally have reported a significant increase in secondary spend from our customers.

We’ve also found that our customers often go on to join the facilities they swim at and many operators have seen a good take up of gym membership from Water Babies families.

Support & guidance

We will provide all the health and safety policies (site specific) to ensure that we integrate our classes into your environment seamlessly. We offer in-house pools, facilities and safety technical support through our full-time National Pools and Facilities Manager, who can provide expert advice on any issues relating to safety and operations.

Water Babies sits on the Pool Water Treatment Advisory Group (“PWTAG”) industry forum, And we are supported by a network of experts who have the ability to review plant rooms where we can work collaboratively to improve water quality if required.

Swimming pool water can inactivate the Covid-19 virus in just 30 seconds under the right conditions. The study by virologists at Imperial College London was commissioned by Water Babies, Swim England, Spatex Foundation and RLSS UK.

Strong customer guidance

We ensure that our customers integrate seamlessly into your environment. We use meet & greeters with new classes to help show customers where to change, where to put their belongings, and to remind them of any local rules & regulations specific to your facility.

We insist on a double nappy system, where every child wears a paper or disposable undernappy, with a neoprene ‘Happy Nappy’ on top. These are designed to reduce the chances of leakages into the pool water, keeping everything in!

Pool temperature

• We can work around most set ups, whether a lane, sectioned off area, or whole pool

• We’re happy to look at any available space and see how we can make it work

• We are used to working around other user groups and often share the pool with the general public or facility members.

Ideally we need water temperature at 30 degrees plus. While we can teach older children in 29 degrees, it’s often not financially viable for us to just run early years lessons without babies, so we prefer 30 degrees or over. The maximum temperature we can run lessons in is 35 degrees.

Insurance

All Water Babies franchise businesses are fully insured by AXA AL Insurance and have Employer’s Liability and Professional Indemnity policies and the limit is set at £10 million. This means that Water Babies are insured at all facilities where we deliver classes, negating the need for the pool location worrying about liability for the actions of Water Babies staff using its facilities.