Your new business, your new lifestyle…

Own your future with
the world’s #1 baby
swimming franchise

Starting from £30,000 investment with flexible financing options available.

water babies liverpool franchisee ali ogden

Having my first child made me rethink what I wanted to do – I wanted a role where I could ‘give something back’ and do something I was passionate about.

– Ali, Liverpool

Be your own boss with a Water Babies franchise!

Join the world’s largest baby swimming franchise, trusted by over 47,000 families weekly for over 20+ years across the globe. Water Babies provides a proven framework to help you develop services, have strong financial returns, and make an impact in your community.

In The Elite Franchise Top 100 UK Franchises.

Countries globally offering world class lessons.

Starting fee for a new UK Franchise.

Invest in a proven, profitable franchise

Award-winning and trusted – setting the standard for franchise success.

Our awards

elite franchise 100 second place award
loved by parents best pre school toy winner
bfa awards brand awareness winner
bfa awards franshisor trailblazer winner
loved by parents platinum winner of best baby bath toy
loved by parents platinum winner of best baby bath toy
loved by parents awards bst jigsaw winner

Why choose Water Babies?

Create a business with a purpose, helping children to develop underwater safety awareness, and learn essential life-saving skills.

Saves lives

Join a business with a positive and measurable social impact.

Credible & reliable

Full members of the British Franchise Association (BFA).

Amazing brand & team

Expert support and access to powerful marketing materials to grow your business.

Multiple revenue streams

Classes, underwater photography, and retail opportunities.

water babies scotland north east franchisees jenni and louise

We love feeling part of something bigger!

“We have been working together at Water Babies since 2015, so when the opportunity came to become Franchisees in 2022 we jumped at the chance and have never looked back. It was the best decision we’ve ever made!

It takes hard work and dedication every single day, but the support that we receive from the wider network means that we never have to look far for the expertise that helps us to succeed. We love feeling part of something bigger than just our local Franchise, and the opportunity for personal growth and development gives us that little bit extra sense of achievement.”

Who are we and what do we do

What to expect when you join as a franchise

Passionate teaching, science-backed growth, a joyful community, and a commitment to saving lives. Hear from one of our franchisee’s Kim, who was our first Water Babies teacher over 20 years ago.

  • Be the best, then better it
    Turn your business or swimming passion into a career.
  • Uncapped earning potential
    Grow your business without limits using our tools and training.
  • Be your own boss
    Take control of your future and enjoy the flexibility of running your own business.
  • Be part of something bigger
    Join a supportive network and make a real difference in families’ lives.

Hear why parents and little ones love us

Who is a Water Babies franchise ideal for?

You don’t need much to get started, just a passion and some initial capital. This opportunity is about finding the perfect fit for those ready to invest in a proven model with the support to succeed. With Water Babies, you’ll have the tools, guidance, and potential to build a thriving business while ensuring strong returns and long-term success. It’s perfect for:

Swimming teachers

Take your skills to the next level with streamlined operations and a proven business model.

Customers

Share your love of Water Babies lessons with families in your community.

Mundane 9-5

Break free from the mundane office routine and build a business you’re passionate about.

Parents

Run a family-friendly business that fits around your lifestyle while making a difference.

Fitness enthusiasts

Combine your love for health and wellness with a fulfilling business opportunity.

Career changers

Looking for a fresh start? Transition into a proven franchise model with full training and support.

water babies staff on the phone at desk

UK Franchise Opportunities

Find your next business venture wherever you are

Entrepreneurial freedom, support, and innovation your path to success locally starts here!