Your new business, your new lifestyle…
Own your future with
the world’s #1 baby
swimming franchise
Starting from £30,000 investment with flexible financing options available.

★★★★★
Having my first child made me rethink what I wanted to do – I wanted a role where I could ‘give something back’ and do something I was passionate about.
– Ali, Liverpool

Be your own boss with a Water Babies franchise!
Join the world’s largest baby swimming franchise, trusted by over 47,000 families weekly for over 20+ years across the globe. Water Babies provides a proven framework to help you develop services, have strong financial returns, and make an impact in your community.
2nd
In The Elite Franchise Top 100 UK Franchises.
5
Countries globally offering world class lessons.
30k
Starting fee for a new UK Franchise.
Reach out to us today and uncover your step-by-step journey to success!

Invest in a proven, profitable franchise
Award-winning and trusted – setting the standard for franchise success.
Our awards








Why choose Water Babies?
Create a business with a purpose, helping children to develop underwater safety awareness, and learn essential life-saving skills.
Saves lives
Join a business with a positive and measurable social impact.


Credible & reliable
Full members of the British Franchise Association (BFA).
Amazing brand & team
Expert support and access to powerful marketing materials to grow your business.


Multiple revenue streams
Classes, underwater photography, and retail opportunities.
Over 600k
Little ones have learnt lifesaving techniques & became life long swimmers with Water Babies

We love feeling part of something bigger!
“We have been working together at Water Babies since 2015, so when the opportunity came to become Franchisees in 2022 we jumped at the chance and have never looked back. It was the best decision we’ve ever made!
It takes hard work and dedication every single day, but the support that we receive from the wider network means that we never have to look far for the expertise that helps us to succeed. We love feeling part of something bigger than just our local Franchise, and the opportunity for personal growth and development gives us that little bit extra sense of achievement.”
– Louise Friseal & Jenni Whyte, Water Babies Scotland North East Franchisees

Who are we and what do we do
What to expect when you join as a franchise
Passionate teaching, science-backed growth, a joyful community, and a commitment to saving lives. Hear from one of our franchisee’s Kim, who was our first Water Babies teacher over 20 years ago.
- Be the best, then better it
Turn your business or swimming passion into a career.
- Uncapped earning potential
Grow your business without limits using our tools and training.
- Be your own boss
Take control of your future and enjoy the flexibility of running your own business.
- Be part of something bigger
Join a supportive network and make a real difference in families’ lives.
Ready to build your future?
Achieve personal success and measurable results with a proven Water Babies franchise. Get in touch for more…
Hear why parents and little ones love us
★★★★★
Learning & bonding whilst swimming.
I love our weekly session in the pool. Lola has so much fun and it’s great 1:1 time as we learn and do the activities!
– Emily James (Devon & Dorset)
★★★★★
We absolutely love Water Babies
“Having tried two other local companies, the teaching is fantastic and our daughter’s progress speaks volumes.”
– Abigail Giles (Berkshire)
★★★★★
Swim-tastic!
“Since starting swimming, Noah’s confidence has grown massively in the water! He loves going swimming with his friends & seeing his amazing swim teacher Kim!”
– Zoe Miller-Manning (Bristol)
★★★★★
Amazing and builds confidence!
“Enjoyably lessons but also learning a lot of amazing skills, the teachers are very welcoming and helpful and know each child’s individuals needs.”
– Abigail Roper (Wales SE)
★★★★★
We love Water Babies
“Little boy learns something new every week and loves his lessons and teacher. It’s the best baby class we’ve done.”
– Kate Buckland (Norfolk)
★★★★★
Water confidence and safety unmatched
“The confidence and safety skills my son has learned at Water Babies has given me peace of mind. Learning it was so much fun too!”
– Ashleigh Jones (Birmingham)
Who is a Water Babies franchise ideal for?
You don’t need much to get started, just a passion and some initial capital. This opportunity is about finding the perfect fit for those ready to invest in a proven model with the support to succeed. With Water Babies, you’ll have the tools, guidance, and potential to build a thriving business while ensuring strong returns and long-term success. It’s perfect for:
Swimming teachers
Take your skills to the next level with streamlined operations and a proven business model.
Customers
Share your love of Water Babies lessons with families in your community.
Mundane 9-5
Break free from the mundane office routine and build a business you’re passionate about.
Parents
Run a family-friendly business that fits around your lifestyle while making a difference.
Fitness enthusiasts
Combine your love for health and wellness with a fulfilling business opportunity.
Career changers
Looking for a fresh start? Transition into a proven franchise model with full training and support.




How do I become part of the world’s leading
swimming lesson franchise?
You don’t need much to get started, just a passion and some initial capital. This opportunity is about finding the perfect fit for those ready to invest in a proven model with the support to succeed. With Water Babies, you’ll have the tools, guidance, training, and potential to build a thriving business while ensuring strong returns and long-term success. To get started:
01
Apply
Submit your application to express interest in becoming a Water Babies franchisee. Our team will review your profile to ensure a great fit over a call.
02
Learn & Plan
Attend an introductory session to meet the team, understand the model, investment details, and training process. You’ll be invited to a Discover Day at Water Babies Head Office.
03
Launch
If successful, begin crafting your business plan with our support. Complete your training and the 8-phase launch plan will begin, including 285 steps intertwined throughout to set up your franchise, with ongoing guidance from Water Babies. Start building a thriving business in your community.
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