Our partners

The ASA (Amateur Swimming Association)

The ASA, who are the National Governing Body for Swimming and the Institute of Swimming (IoS), their training arm, have a long standing and sustainable partnership with Water Babies Ltd, whose programmes fall directly in line with the ASA and RoSPA guidelines using highly skilled and qualified teachers and delivering programmes underpinned by research. Working in partnership since July 2011, the ASA will continue to promote the safe delivery of baby and toddler swimming and believe as World Leading experts – Water Babies have the philosophy, resources and structure to do this, whilst with support from the ASA and IoS continue to develop a world class, industry leading workforce of professional teachers and their career pathway.

For more information: http://www.swimming.org/asa/

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Tommy’s exists to save babies’ lives because tragically, one in four women lose a baby during pregnancy or birth.

We fund medical research into the causes and prevention of miscarriage, premature birth and stillbirth that improves healthcare for mums across the UK.

We provide an expert led, free information service for parents-to-be about health in pregnancy and includes a telephone helpline service staffed by specially trained midwifes, a comprehensive website and free books promoting health in pregnancy. We win awards for our patient information which is widely used in the NHS.

Our goal is to halve the number of babies that die during pregnancy or birth by 2030.

For further information: http://www.tommys.org

TOMMY’S is a registered charity no 1060508 and SC039280

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Water Babies and the University of Manchester
The University of Manchester has been undertaking a programme of research with the support of Water Babies since 2011.  The programme of research will examine the physical and psychological impact of structured, taught baby swimming classes on parents, babies and families.  The programme of work is researcher-led and is overseen by Dr Debbie Smith, a health psychologist and Lecturer (http://www.psych-sci.manchester.ac.uk/staff/DebbieSmith/), and Dr Anja Wittkowski, a clinical psychologist and Senior Lecturer in Clinical Psychology (http://www.psych-sci.manchester.ac.uk/staff/AnjaWittkowski/), with the input of psychology students. Currently, several studies are underway including the exploration of parents’ perceptions of the impact of structured taught baby swimming on them, their child and their families via an online survey and telephone interview. In addition, in a longitudinal study we are comparing attendance at structured parent-baby activities in and out of the water with a control group (not attending structured parent-baby activities) on parental outcomes (including parental self-efficacy, mood, wellbeing and bonding with their child).  The outcomes for a subset of parents identified as ‘anxious’ will also be examined by Hannah Dowling (a clinical psychology trainee).  We are collecting data for this study online and we will also conduct some qualitative telephone interviews.

For more information please contact Debbie Smith – Debbie.smith-2@manchester.ac.uk or Anja Wittkowski – anja.wittkowski@manchester.ac.uk

Compass is an industry trade association representing the interests of ALL providers delivering sport and physical activity in schools and the wider community including private companies, foundations, charities and the public sector. We represent providers from the largest businesses to the smallest as they share the same interests and face the same issues. The organisation is governed by a Board whose members all represent leading players in the Sports and Physical Activity sector and is managed on a day-to-day basis by Martin Gallagher, our CEO. Together they are working with key stakeholders such as Skills Active to establish a quality assurance kitemark for the best providers to use to promote their organisation as a quality provider.

Water Babies is a Founding Partner in Compass and the MD Steve Franks is a Member of the Compass Association Board.


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RPA helps ambitious businesses to grow. We’re an ideas agency: we think deeply and creatively about how to position and communicate brands. Our job is to inspire and motivate their customers, in both existing and new markets, anywhere in the world. We work across any medium, from print to digital, ensuring that the same exciting brand personality shines through, whenever and wherever the brand touches the market.

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ukactive is the not-for-profit body which provides services and facilitates partnerships for a broad range of organisations, all of which support the vision of more people, more active, more often to improve the health of the nation. We exist to serve anyone with a benefit to be gained or a role to play in achieving that goal.

ukactive partnerships reflect a wide range of operators, service providers, suppliers and stakeholders from across the sector. We are committed to facilitating partnerships, improving product and service standards, sharing insights and education and raising consumer awareness of the benefits of an active lifestyle.

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Children's Activities Association

The Children's Activities Association is a not-for-profit Community Interest Company set up by some of the biggest names in the industry. The aims include to raise standards in the Children's Activities Sector, encourage best practice, give more children the opportunity to experience a greater range of activities and importantly - to ensure parents have a simple and clear way to identify the UK's most exemplary children's activities providers. Parents looking to book a class or club now just need to look for the Children's Activities Association logo for reassurance that this provider is a CAA member and so has agreed to a comprehensive code of practice covering really important issues such as child safeguarding, insurance, training and H&S - and that they are also working towards being accredited! With so many different classes and clubs out there and no guidelines in place until now, it was hard for parents to make informed choices - now it's easy - they can just look for the logo!  Water Babies is very proud to be a CAA founder member.