Our partners

Swim England

Swim England, the national governing body for swimming in England, and the Institute of Swimming (IoS) (Swim England's training arm) have a long-standing and sustainable partnership with Water Babies Ltd, whose programmes fall directly in line with Swim England and RoSPA guidelines using highly skilled and qualified teachers and delivering programmes underpinned by research.

Working in partnership since July 2011, Swim England will continue to promote the safe delivery of baby and toddler swimming and believe as World Leading experts – Water Babies have the philosophy, resources and structure to do this, whilst with support from Swim England and the IoS continue to develop a world class, industry leading workforce of professional teachers and their career pathway.

Find out more at www.swimming.org/swimengland


Tommy's exists to save babies' lives because tragically, 1 in 4 women lose a baby during pregnancy or birth.

We fund medical research into the causes and prevention of miscarriage, premature birth and stillbirth that improves healthcare for mums across the UK.

We provide an expert led, free information service for parents-to-be about health in pregnancy and includes a telephone helpline service staffed by specially trained midwifes, a comprehensive website and free books promoting health in pregnancy. We win awards for our patient information which is widely used in the NHS.

Our goal is to halve the number of babies that die during pregnancy or birth by 2030.

Find out more at http://www.tommys.org

TOMMY’S is a registered charity no 1060508 and SC039280

Tommy's logo

The University of Manchester

The University of Manchester has been undertaking a programme of research with the support of Water Babies since 2011. 

The programme of research will examine the physical and psychological impact of structured, taught baby swimming classes on parents, babies and families.  The programme of work is researcher-led and is overseen by Dr Debbie Smith, a health psychologist and Lecturer (http://www.psych-sci.manchester.ac.uk/staff/DebbieSmith/), and Dr Anja Wittkowski, a clinical psychologist and Senior Lecturer in Clinical Psychology (http://www.psych-sci.manchester.ac.uk/staff/AnjaWittkowski/), with the input of psychology students.

Currently, several studies are underway including the exploration of parents’ perceptions of the impact of structured taught baby swimming on them, their child and their families via an online survey and telephone interview. In addition, in a longitudinal study we are comparing attendance at structured parent-baby activities in and out of the water with a control group (not attending structured parent-baby activities) on parental outcomes (including parental self-efficacy, mood, wellbeing and bonding with their child).  The outcomes for a subset of parents identified as ‘anxious’ will also be examined by Hannah Dowling (a clinical psychology trainee). 

We are collecting data for this study online and we will also conduct some qualitative telephone interviews.

To find out more, please contact Debbie Smith – Debbie.smith-2@manchester.ac.uk or Anja Wittkowski – anja.wittkowski@manchester.ac.uk


Compass is an industry trade association representing the interests of ALL providers delivering sport and physical activity in schools and the wider community including private companies, foundations, charities and the public sector.

We represent providers from the largest businesses to the smallest as they share the same interests and face the same issues. The organisation is governed by a Board whose members all represent leading players in the Sports and Physical Activity sector and is managed on a day-to-day basis by Martin Gallagher, our CEO. Together they are working with key stakeholders such as Skills Active to establish a quality assurance kitemark for the best providers to use to promote their organisation as a quality provider.

Water Babies is a Founding Partner in Compass and the MD Steve Franks is a Member of the Compass Association Board.

Find out more at http://www.compassassociation.org.uk

Compass logo

The Other Person

The Other Person is a brand development consultancy based in Yorkshire that puts customers at the centre of every discussion, decision and strategy.

We help brands to really be themselves - which puts them in a better position to compete. We help them appeal to the right customers and the right potential employees. And to rise above the noise of the market.

The partnership with Water Babies has been there since its inception; right back to the initial idea, going from strength to strength. Like co-parents, we've nurtured each other's growth. Whether the global development of the brand, how we communicate with customers or franchisees, online and off, or the application of the brand to swimming pools, we've proudly done it together.

Find out more at www.theotherperson.com




ukactive is the not-for-profit body which provides services and facilitates partnerships for a broad range of organisations, all of which support the vision of more people, more active, more often to improve the health of the nation. We exist to serve anyone with a benefit to be gained or a role to play in achieving that goal.

ukactive partnerships reflect a wide range of operators, service providers, suppliers and stakeholders from across the sector. We are committed to facilitating partnerships, improving product and service standards, sharing insights and education and raising consumer awareness of the benefits of an active lifestyle.

ukactive logo



The National Deaf Children's Society (NDCS)

The National Deaf Children’s Society (NDCS) is the leading charity dedicated to creating a world without barriers for the 50,000 deaf young people in the UK.

Deaf children and young people are at the heart of our work, we help families give the best possible support to their deaf child every step of the way and give expert unbiased support to help deaf children and their parents make informed choices about their lives.

Unfortunately, too many deaf children are currently being denied the opportunity to learn to swim as swimming providers don’t understand their needs: Water Babies has made a fantastic commitment to making its swimming lessons across the UK fully inclusive for deaf children.

Find out more at www.ndcs.org.uk/ 

Children's Activities Association

The Children's Activities Association is a not-for-profit Community Interest Company set up by some of the biggest names in the industry.

Its aims include to raise standards in the Children's Activities Sector, encourage best practice, give more children the opportunity to experience a greater range of activities and importantly - to ensure parents have a simple and clear way to identify the UK's most exemplary children's activities providers. 

Parents looking to book a class or club now just need to look for the Children's Activities Association logo for reassurance that this provider is a CAA member and so has agreed to a comprehensive code of practice covering really important issues such as child safeguarding, insurance, training and H&S - and that they are also working towards being accredited! With so many different classes and clubs out there and no guidelines in place until now, it was hard for parents to make informed choices - now it's easy - they can just look for the logo! 

Water Babies is very proud to be a CAA founder member.

Find out more at www.childrensactivitiesassociation.org


Founded by Cat Gazzoli, Piccolo make delicious organic purées full of Mediterranean goodness in handy pouches ready for when babies begin their first tastes.

Cat founded Piccolo from her kitchen table when pregnant with her daughter, and it's her passion, love and understanding of good food and good business that's at the heart of everything Piccolo do.

Piccolo is committed to doing good for babies, for their carers, and for the wider world. It’s the first baby food brand to partner with the NCT (National Childbirth Trust) and gives 10% of all its profit to charity to help fund food education programmes that provide practical support around baby nutrition to parents.

Find out more at www.mylittlepiccolo.com

Sassy Bloom

Sassy Bloom is the UK's number 1 Discovery Club for families from pregnancy up to 8 years of age.

Sassy Bloom send parents monthly boxes full of goodies for their little ones.Each box is hand-picked especially for baby's age and stage of development, and some boxes even contain personalised products, too. For older children, Sassy Kids craft boxes for children aged 3-8 years are guaranteed to keep little ones entertained and a fantastic way to spend quality family time together.

Find out more at www.sassybloom.com