Now in its second year, National Baby Swimming Week runs from 16-22 October and is a time to discover the joys and benefits of baby swimming.
As well as being really good fun - and potentially lifesaving, too - swimming from birth is also excellent for a baby's development.
During their first year of life, a baby's brain grows more rapidly than at any other time, with every movement they make helping to strengthen this growth. And learning to respond to the voice commands used in baby swimming lessons is fantastic stimulation for a newborn baby's brain, so great for their mental development.
Head over to www.nationalbabyswimmingweek.org.uk to discover why baby swimming is such a smart move!
National Baby Swimming Week, in association with Childs Farm, is brought to you by Water Babies and supported by Yeo Valley, Mothercare, Piccolo, STA, Swim England and Baby Buddy.