Franchising in the UK

Local people have made Water Babies what we are today

We never imagined franchising Water Babies when we first started out, but so many enthusiastic people all over the country wanted to get involved that it soon seemed the most logical way of expanding.

Since Water Babies began in 2002, we’ve grown incredibly fast and currently have over 50 franchises across the UK and Ireland, teaching over 50,000 clients in around 560 pools each week. We take over 100,000 photos every year, distribute in excess of 55,000 products and employ more than 600 people. All of which makes us the largest baby & toddler swim school in the world – but run through a network of family-owned businesses, each of which is strongly rooted in their own local communities.

Catch the vision
What gives us most satisfaction is the fact that, uniquely in the world of franchising, we’ve never had to advertise for a franchisee: virtually every single one started out as Water Babies clients or teachers.  People just catch the vision very quickly!

“The fact that Water Babies has grown so quickly and successfully is almost entirely down to the good things customers and franchisees have to say about the business, rather than any amount it’s spent on marketing! It is unusual to see a business which is driven by caring, people orientated owners, that still achieves the highest levels of professional business standards.”

Bill Pegram, The Franchising Centre

Get some advice
At Water Babies, we’re passionate that franchising should be undertaken professionally and so it’s important to us that you take independent advice on good practise and the right questions to ask. We’re full members of the British Franchise Association and we strongly recommend that in the first instance, you do some research into what’s involved in franchising, so hop over to their site and find out as much as you can.

The Benefits of Franchising
We could list lots – but then we would, wouldn’t we? So we thought you might like to hear it from the horse’s mouth (so to speak) – so here one of our longer-established franchisees tells it like it really is.

The fact that we’ve ‘never had a business failure’, coupled with our winning numerous  awards and plaudits, speaks volumes about our approach to franchising:

  • BFA Franchisee of the Year Award (silver) 2009

  • EWIF Woman Franchisee of the Year 2012

  • Medium Franchisor of the Year award in the Best Franchise Awards 2012

  • BFA Franchisor of the Year Award (silver) 2013

  • Winner BFA Franchisor of the Year Award (gold) 2016

Still interested?
Simply email us or call 01404 548 348.