In the community

We take our corporate social responsibility seriously

Helping to save children’s lives
We’re acutely aware that drowning is the third most common cause of accidental death among children under five in the UK. We’re determined to push that number down by promoting safe practice around water and developing children’s swimming skills from the youngest age.

Promoting long-term good health
We believe that learning to enjoy formalised exercise from an early age can develop a life-long interest in staying fit and healthy, and will help to combat rising levels of obesity, diabetes and other health concerns among children. To this end, we're committed to improving health through the Public Health Responsibility Deal.

Caring about the environment

  • To avoid landfill, we offer reusable swim-nappies and liners as an alternative to disposable swim-nappies, which can be bought direct from most local Water Babies offices.

  • Our strict double nappy system (introduced by us and now standard in most baby-swimming companies!) means no accidents in the pools, and therefore fewer chemicals needed in the water.

  • In all of our offices, we encourage recycling (including ink cartridges), the use of low-energy light bulbs, double-sided printing and, where possible, a daily 'Switch off at the wall' policy.

Caring about our employees’ families
As a family-orientated network we offer flexible working hours to fit with family life. We’re also trialling a childcare voucher scheme at our head office in Devon; if it’s as successful as we hope it will be, we’ll roll it out across all our UK offices.

Considering others in need

  • Every second year, we run a national fundraising campaign for Tommy’s. Tragically, one in four UK parents continue to lose a baby during pregnancy/birth every year, so we're thrilled to have raised more than £3.2 million for them in just seven years (making us their biggest corporate supporter!).

  • Our network of regional offices also run their own fundraising events for local causes such as air ambulances, local special-care baby units, etc.

Being inclusive
We’re proactive about developing relationships with Sure Start Children's Centres, trying to ensure our programme is accessible to all groups in society. We also work hard to welcome children with a wide range of special & additional needs.

Being a good customer
We treat our suppliers with great respect and always pay their bills promptly. We are also good tenants of the pools we hire through our Good Pool Partner programme (which means we keep pools and dry areas clear, tidy and hygienic).

Caring about post-birth issues
We’re working with the University of Manchester to research, among other things, how attending baby-swimming lessons with their little ones might help new mums cope with post-natal depression.