Work with us

Franchise opportunities

UK franchise opportunities
With humble beginnings around a kitchen table in Yorkshire, we never imagined that we'd grow into the franchise business that we are today.
UK franchise opportunities
With humble beginnings around a kitchen table in Yorkshire, we never imagined that we'd grow into the franchise business that we are today.

Our culture

Our culture
What make us truly 'Water Babies' are the people that work here. Whether it's the teachers in the pool, the administrators in the local offices, the franchisees who live and breathe the business or all the varied departments at Head Office, each one of them has a part to play in fulfilling our vision.
Our culture
What make us truly 'Water Babies' are the people that work here. Whether it's the teachers in the pool, the administrators in the local offices, the franchisees who live and breathe the business or all the varied departments at Head Office, each one of them has a part to play in fulfilling our vision.

Our internal values

Our internal values
We’re all family. Respect and support every member. Families have their fair share of disagreements, but through the turbulent times, we always care for one another. We’re honest, genuine and believe in the power of a good hug.
Our internal values
We’re all family. Respect and support every member. Families have their fair share of disagreements, but through the turbulent times, we always care for one another. We’re honest, genuine and believe in the power of a good hug.

Some facts about us

  • We teach over 50k babies and toddlers every week  
  • We have offices in 6 countries including China, Canada, Germany, Ireland, The Netherlands and the UK
  • We have our own purpose-built swim centres in China - and we’re building more!  
  • Leadership and Culture British Franchise Association award winner in 2020
  • We wrote the first (and only) British Standards for pre-school swimming  
  • Placed #16 in Elite Franchises Top 100 Franchise Businesses in the UK for 2022
  • We created the first Aquatic diploma for prefundamental swim teaching  
  • Our Head Office has been awarded gold for Investors in People 2019 
  • We are campaigning through Children's Alliance to elect a Cabinet Minister for Children to ensure they have a voice at the highest level  
  • We have over 600 swim teachers who are the best at what they do!  
  • We take over 250k underwater photos of babies and toddlers every year 

Investors in People

We’re chuffed to have been awarded the Platinum Investors in People accreditation after winning Gold for two years running, proving our commitment to the people who work here.

Our culture centers on supporting people to deliver success and be the best they can be. We're passionate about our purpose and work with drive and energy to fulfil plans for growth and support our franchisees across the world. Find out more. 

 

BFA Award and membership

We're proud to be members of the British Franchise Association, the voice of ethical franchising in the UK. In 2016, we won the award of Franchisor of the year. Find out more.

Armed Forces Covenant Employer

We’re honoured to be awarded a Bronze Award from the Armed Forces Covenant, in national recognition of our commitment to the Armed Forces existing employees and prospective employees who are members of the community.